The American Lamb Board (ALB) partners with leading organizations to provide lamb producers with up-to-date market information for lamb producers. The American Sheep Industry Association’s monthly report, a product of this collaboration, highlights lamb supply, trends, prices and more. Additionally, ALB’s partnership with Midan Marketing, a meat marketing agency, has led to the development of quarterly lamb sales reports based on a thorough analysis of retail scanner data. These reports are valuable for tracking lamb market and sales trends, ensuring lamb producers are well informed and supported.
The Midan Retail Sales report, a trusted source of market insights, includes sales by segment and region. Retail scanner data, which covers approximately 85% of total US retail sales, provides a comprehensive view of the market. Lamb data is for all lamb sales, including imports. More recently, data has been added to show specific sales of American Lamb, further increasing the accuracy and relevance of the insights provided.
ALB identified retailers known to carry American Lamb and Midan now reports their sales as aggregated information to get a snapshot of American Lamb sales. While it is not a complete set of data for all American Lamb retail sales, it does include the two largest retail accounts.
The fourth quarter 2023 retail sales report shows lamb volume sales were trending below 2022 levels for most of the year. However, a a significant change occurred in the fourth quarter of last year, with sales volume increasing by 5.7% (compared to Q4 2022). This is mainly attributed to increased holiday sales. The study found that Americans bought more pounds of lamb for Thanksgiving last year and Christmas shopping was on track with 2022 sales.
The study also brings promising news, revealing a significant increase in the sale of ground lamb. Despite a 2.1% decrease in total lamb volume in 2023 compared to 2022, dollar sales of ground lamb grew 3.9% last year and volume sales rose 8.4% over the same period.
“While these reports highlight challenges and successes across the industry, there is much to be encouraged about,” says ALB Chairman Jeff Ebert. “Despite the overall decline in sales, it is encouraging to see new consumers choosing American lamb. I’m even more encouraged that not only are they choosing lamb for holiday celebrations, but they’re also looking to ground lamb for easy weeknight options.”
To better understand lamb market and sales information, search for complete reports from the American Lamb Board. These reports can be obtained by emailing Rae@americanlamb.com or visiting the LambBoard.com website.
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